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Immersive Van Gogh Exhibit reveals Pittsburgh location, new dates

Shirley McMarlin
Slide 1
Courtesy of Michael Brosilow
Images of the artist are projected during the Immersive Van Gogh Chicago exhibition.

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Organizers build anticipation for the traveling Original Immersive Van Gogh Exhibit by withholding location information for each city it visits until the opening date approaches.

It was announced in March that it would travel to Pittsburgh — now it’s been revealed that the location is Lighthouse Artspace Pittsburgh, a former manufacturing plant at 720 E. Lacock St. in the North Side.

The opening date, originally set for Sept. 23, has been pushed back to Oct. 21. The exhibit will run through Feb. 6.

The show promises “500,000 cubic feet of monumental projections animating Vincent Van Gogh’s oeuvre. Wander through entrancing, moving images that highlight brushstrokes, detail and color — truly illuminating the mind of the genius,” according to the website.

That includes more than 60,000 frames of video and 90 million pixels.

“The show’s 360-degree views literally allow the viewer into the mind of Van Gogh,” said Solange Sinclair, senior publicist for Lobeline Communications, the public relations firm representing the exhibit. “The paintings come to life. For example, you’ll see a shooting star in ‘Starry Night’ and birds flying overhead.

“You’ll be seeing and feeling as Van Gogh was seeing and feeling as he was creating his paintings,” she said.

The exhibit was conceived and designed by creative director and Italian film producer Massimiliano Siccardi, with soundtrack by Italian visual artist and composer Luca Longobardi, who both pioneered immersive digital art experiences in France.

The score combines piano with experimental electronic music.

The installation includes Van Gogh’s readily recognizable masterpieces, including “Mangeurs de pommes de terre (The Potato Eaters, 1885),” “Nuit étoilée (Starry Night, 1889),” “Les Tournesols (Sunflowers, 1888)” and “La Chambre à coucher (The Bedroom, 1889)” and many other landscapes, night scenes, portraits and still-life paintings.

The exhibit was seen by more than 2 million visitors in Paris and had a sold-out run in Toronto. It has been traveling across the United States to cities including New York, Los Angeles, Las Vegas, Dallas, Houston and others.

The website shows limited ticket availability for most Pittsburgh dates from the opening through November. There still is good availability of tickets for most dates from December through the end of the run.

Tickets range from $39.99 for off-peak timed tickets to $99.99 for VIP tickets. A child’s ticket is $29.99. All tickets are subject to taxes and a $6.85 service fee.

Details: vangoghpittsburgh.com

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