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Oscars telecast draws 19.5 million viewers, up 4% from last year

Los Angeles Times
| Monday, March 11, 2024 8:21 p.m.
AP
James Price, winner of the award for best production design for ‘Poor Things,’ attends the Governors Ball after the Oscars on Sunday at the Dolby Theatre in Los Angeles.

A lively Oscars ceremony boosted by two genuine blockbuster best picture nominees in “Oppenheimer” and “Barbie” helped boost the ABC telecast to largest audience since 2020.

The 96th Annual Academy Awards ceremony Sunday ceremony at the Dolby Theatre in Hollywood was watched on ABC by an average audience of 19.5 million viewers, a 4% increase over 2023, according to Nielsen data. Last year’s telecast drew an audience of 18.7 million on average.

The ratings performance marks the third consecutive year the Oscars has grown since hitting an all-time low of 10.5 million viewers in 2021 during the covid-19 pandemic.

The Oscars telecast is typically the highest rated non-sports program of the year, but no longer scores 30 million viewers or more as it once did. The tendency of younger consumers to watch video clips online has driven down the ratings of all live awards shows in recent years.

Audiences also tune out when the academy voters celebrate smaller art house films not widely known to the broader TV audience.

But this year’s ceremony, emceed by ABC late night host Jimmy Kimmel, had the double barreled box office bang of “Oppenheimer” and “Barbie” going for it. The two films had a combined global box office of $2.4 billion.

The decision to move the start of the telecast an hour earlier to 4 p.m. Pacific apparently paid off. The program finished at around 10:30 p.m. for viewers on the East Coast, who in past years had to hang on until midnight to see the best picture award presentation.

The start of the telecast was delayed for five minutes due to pro-Palestinian protesters who blocked traffic and forced some of the attendees to exit their black cars and head to the theater on foot.

The program had two buzzworthy moments. A nearly nude John Cena showed up in a comic homage to the streaker who ran across the stage at the 1974 Oscars ceremony. Cena was presenting the award for costume design.

Ryan Gosling’s highly anticipated performance of “I’m Just Ken” from “Barbie” was a major triumph, thanks in part to a surprise appearance by Guns N’ Roses lead guitarist Slash.

The acting categories were introduced individually by five previous winners, giving the program an opportunity to load the stage with more star power.

As expected, “Oppenheimer” was the big winner of the night earning seven trophies, including best picture. The film’s director Christopher Nolan, lead actor Cilian Murphy and supporting actor Robert Downey Jr. were all honored.

Lead actress went to Emma Stone for her performance in “Poor Things.” Da’Vine Joy Randoph won in the supporting actress in “The Holdovers.”


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