Is there anything that exists these days that doesn’t somehow involve Taylor Swift?
Likely very little, as evidenced by Kraft Heinz renaming one of its condiment lines to play off of a phrase used to describe the pop star’s leftover plate at Sunday’s Kansas City Chiefs game.
Seems Swift, a guest of Chiefs tight end Travis Kelce, left behind a plate in the luxury suite. And, of course, it went viral.
????| Taylor Swift was eating a piece of chicken with ketchup and seemingly ranch! pic.twitter.com/rpAOP2HFtT
— The Eras Tour (@tswifterastour) September 24, 2023
Maybe it was that Swift was there because of a possible romance with Kelce. Maybe it was because Swift eats actual people food. Maybe it was that “seemingly ranch” is just that good a phrase.
But it caught fire (as all things Taylor do).
And so, enter Kraft Heinz. Not a company to turn down free advertisement, they rebranded (just for a limited time) their Kranch line to “Ketchup and Seemingly Ranch.”
Heinz’s mix of ketchup and ranch is not new. The company debuted the sauce in 2019.
The company told CNN that it was releasing 100 bottles of the special edition mixture. Fans can get their hands on one via the company’s Instagram account.
Swift’s appearance at the game blew the wires off the Internet on Sunday and led to a 400% boost in Kelce jersey sales.
Who knows what it can do for ketchup.
Related:
• Record-breaking ‘Taylor Swift: The Eras Tour’ film now a worldwide ‘theatrical event’
• Taylor Swift and Travis Kelce exited Chiefs stadium in convertible ‘getaway car’
• Review: Taylor Swift shakes Acrisure with a show for the ages
• Photos: Taylor Swift dazzles in Pittsburgh shows
