CoGo's to become Coen Markets as part of rebranding
People accustomed to buying gas and coffee at one of the 38 CoGo’s locations in the region will soon see a new logo, as Canonsburg-based Coen Markets Inc. moves forward with rebranding its stores.
The gas will carry the Amoco brand and the stores will be known as Coen Markets. The change will affect the CoGo’s, Rough Creek Market and Kwik King stores that are part of the 60 locations Coen operates in Pennsylvania, Ohio and West Virginia, according to Coen CEO Charles McIlvaine.
“Having one name is important as we communicate to our guests,” McIlvaine said.
The company acquired CoGo’s in 2018 in a deal that united two chains that had deep roots in Southwestern Pennsylvania.
CoGo’s forerunner was the Colteryahn Dairy farm in Carrick, which evolved into Stop-N-Go stores that started in Bethel Park and became CoGo’s in 1986.
CoGo’s had been based in Upper St. Clair before it was acquired by Coen in December 2018 in a deal that marked the end of the line for CoGo’s.
When Coen bought CoGo’s, it promised improvements to the locations. The rebranding marks part of that evolution, McIlvaine said.
“Bringing them all under one banner just makes complete sense,” McIlvaine said.
People can visit the Coen Markets location on Brownsville Road in South Park or the one on Mt. Pleasant Road in Norvelt to see what the stores will look like.
“We are doing a number of remodels of our sites,” McIlvaine said.
Coen Markets offer hand-breaded chicken, made-from-scratch pizza, other convenience store items and Amoco gasoline — another iconic brand in the region that dates to the days of Standard Oil Co. and J.D. Rockefeller.
Amoco’s branding ended in 1998 when it was acquired by BP.
Coen’s agreement with BP will allow customers to use BP credit, gift and fleet cards at Coen locations and use BP’s “contactless” app, BPme, for purchases.
The agreement shows BP’s continued efforts to expand its market, BP’s vice president of Sales Mobility and Convenience said in a statement.
Coen is ranked 105 in the convenience store trade magazine CSP’s 2020 Top 202 ranking of conveniences stores in the country. BP is ranked eighth on the list, which is topped by 7-Eleven Inc. Altoona-based Sheetz is 14 on the list and Folsom-based Wawa is ninth.
Coen plans to complete the rebranding by the end of the year.
Tom Davidson is a TribLive news editor. He has been a journalist in Western Pennsylvania for more than 25 years. He can be reached at tdavidson@triblive.com.
Remove the ads from your TribLIVE reading experience but still support the journalists who create the content with TribLIVE Ad-Free.