Sign Trendy: Digital billboards get noticed — by almost everyone

If you’re like most business owners, you’re always looking for ways to get your name out there. With so many advertising options available today — social media, search ads, email marketing — it’s easy to overlook one of the most effective and time-tested options: digital billboards.

Yes, digital billboards. Billboards have been around forever, but there’s a reason they haven’t gone away. They literally drive sales to your business. In fact, digital billboard advertising is more effective now than ever before, and we have stats to back that up!

Think about how many hours people spend in their car every week. According to Nielsen, 82% of Americans report noticing billboards while driving. Even better, 71% read the messages. That is a huge percentage of people paying attention. Other advertisements, such as online ads or email marketing, are easy to ignore or block.

Want to know the best part? One in four people say they have visited a business because of its billboard. That is a pretty powerful number, considering how many people pass by Sign Trendy Digital Billboards every day.

Digital billboards can build trust and boost your sales. When people can see your business in the real world — not just a random pop-up online — they feel more confident visiting your business and utilizing your service or products. The Out of Home Advertising Association of America found that every dollar spent on outdoor advertising returns nearly $6 on average. That’s higher than many online ads, and you’re not fighting for attention in a crowded newsfeed. Plus, billboards provide 24/7 exposure to thousands of people.

Did you know that 68% of people make shopping decisions while they are in the car? That means when they see your digital billboard while driving down the road, you reach them at exactly the right moment.

One of the biggest advantages of digital billboard advertising is that about 80% of people live or work within 5 miles of a billboard. If you’re trying to reach local customers — whether for your new location, a special promotion or just to build brand awareness — a billboard gets you in front of your target audience over and over again.

Digital billboards aren’t just for big brands and excessive budgets. They are one of the most effective and affordable ways to reach your target market. The numbers prove it.

If you’ve been contemplating using a digital billboard to promote your business, now’s the time to give Sign Trendy a call. Let Sign Trendy help you stand out and get your business noticed by almost everyone!

Sign Trendy: 128 Alcan Drive, Pittsburgh, PA 15239, 412-999-6383, signtrendy.com