‘A childhood dream come true’: Watt brothers featured on iconic Wheaties box
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NFL players and brothers T.J. Watt and J.J. Watt are the first duo and first brothers to be featured on the iconic orange Wheaties cereal box.
“Built around a uniting love for football, the Watt family is grounded in perseverance, togetherness, and a commitment to doing the right thing when it matters most, while serving communities in their lives outside of football‚” said Kathy Dixon, senior brand experience manager for Wheaties in a news release.
“That’s what being a Wheaties Champion is all about, and one of the many reasons we’re so proud to feature J.J. and T.J. on the cover of this limited-edition box.”
The brothers played high school football then college football in their home state of Wisconsin.
J.J. Watt was the No. 11 pick in the 2011 draft and had an 11-year professional career before retiring from the Arizona Cardinals in 2022.
T.J. Watt, who was named best defensive player in the NFL in 2021, was drafted in the first round to play alongside his brother, Derek, in Pittsburgh in 2017, where he became the first rookie starting linebacker for the team in 30 years.
The Wheaties box is iconic.
Truly honored to be on the cover of the newest box (even if I do have to share it with knucklehead).
It’s a pretty special day for us and we’re very excited about being able to share it with you.
Go grab yours starting in August!@wheaties pic.twitter.com/WOGopkLPsu
— JJ Watt (@JJWatt) July 11, 2023
J.J. Watt founded the Justin J. Watt Foundation that provides after-school opportunities for children to get involved in athletics in a safe environment.
“J.J. and T.J. have both also participated in efforts to help those in need after some of the most impactful events in the United States over the past decade including Hurricane Harvey and participation in the Make-A-Wish foundation. In celebration of the new box, Wheaties is donating $100,000 to the Justin J. Watt Foundation to help in its work of creating safe, after-school athletic opportunities for middle schoolers.”
“It is a childhood dream come true to be on the next Wheaties box,” J.J. and T.J. said. “To be included among the incredible roster of athletes who have been featured over the years is a true honor. We hope this box is a reminder for athletes and people everywhere to persevere — on the field and in life — and always champion what you’re passionate about.”
The limited-edition box will be available at retailers nationwide in August 2023.