Jaguars QB Trevor Lawrence on Terrible Towel: 'the little yellow towels that they swing around'

Jacksonville Jaguars quarterback Trevor Lawrence sounded entirely reverential about the atmosphere at Acrisure Stadium, comparing it to other tough environments like Arrowhead Stadium in Kansas City and the Superdome in New Orleans.

But in a media gathering Wednesday ahead of this weekend’s game against the Pittsburgh Steelers, one little comment from the Jaguars’ third-year QB struck some nerves around the Steel City.

Asked about the omnipresent Terrible Towels visible at Steelers games, Lawrence said, “No, I know what they are, the little yellow towels that they swing around,” as he made a swinging motion.

The “little yellow towel” remark irked former Steelers coach Bill Cowher.

Cowher, who coached the Steelers from 1992-2006, appeared on The Pat McAfee Show on ESPN and delivered a promo straight out of pro wrestling.

"IT'S CALLED A TERRIBLE TOWEL"@CowherCBS #PMSLive #HereWeGo pic.twitter.com/9G8vSINLdJ

— Pat McAfee (@PatMcAfeeShow) October 26, 2023

“Trevor Lawrence talked about those little gold towels he said this week. Little gold towels? … Come on, Trevor, it’s not a little gold towel. It’s called a Terrible Towel,” Cowher said. “And you’re going to be terrible because this towel is gonna make you terrible. That’s why it’s called a Terrible Towel.”

(Incidentally, could Cowher still be holding a grudge from 1997, when he went on the field briefly during a blocked field goal attempt that turned into a touchdown by the Jaguars?)

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Lawrence has played against the Steelers once, a 16-15 preseason win last year for Pittsburgh. While at Clemson, he led the Tigers to two wins over Pitt, but neither was at Heinz Field.