Pepsi gives a nod to a pair of Pittsburgh Steelers fans missing the Heinz Field experience this year in a new video as part of the soft drink maker’s national “Made For Football Watching” campaign.

In the 4-minute “Every Game Is a Home Game” video, Ryan Shazier, who played linebacker for the Steelers before suffering a catastrophic spinal injury in 2017, visits a father-son pair of dedicated fans, Tim and Pat Dougherty, to bring them their actual stadium seats to sit in while they watch games from home.

In the video, Tim Dougherty says his family has had season tickets since 1976. Father and son describe what bonding over the Steelers has meant to the family through good times and bad, including the death of Tim’s wife and his own cancer diagnosis.

“I know what it’s like to lose something you love,” Shazier tells him.

The “Made For Football Watching” campaign will include multiple national television ads, an online hub for all the new content, a suite of social filters, team-specific branded Pepsi products and regional activities, including partnerships with 16 NFL teams.

For Steelers fans, Pepsi also released a digital short featuring JuJu Smith-Schuster, with a cameo from Zach Banner, to launch a fan sweeps. Steelers fans have the chance to win Steelers memorabilia or one of three one-of-a-kind tricked-out custom bikes and the opportunity to join Smith and Banner for a ride around Heinz Field.

To enter, visit Pepsi’s Steelers fan portal at madeforsteelerswatching.com.

The regional initiative will feature Home Field Advantage in the South to surprise fans at home with game day snacks and prizes, celebrations timed to kickoff home games at the new Los Angeles football stadium, a fan-favorite T-shirt collaboration in the Midwest and team-specific content featuring fan-favorite players and alumni throughout the Northeast.

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